Burgers and Brew Week

La Casa de Don Pedro’s ‘Burgers and Brew Week 2021’ Highlighted Greater Newark’s Black-Owned Restaurants and Breweries

La Casa de Don Pedro encouraged New Jerseyans to support Black-owned restaurants and breweries during our second annual Burgers and Brew Week virtual fundraiser. The event not only served as a small gesture of solidarity with the Black community, it also helped demonstrate that consumers can help combat racial economic inequality when they intentionally choose to spend their money on businesses owned by African Americans/Blacks and other under-represented groups.

Held October 12th-17th, the week long interactive celebration connected more than 63,000 people to the cause, helping to generate an uptick in first time customers to the featured Black-owned businesses. Guests also participated in social media activities and conversations, enjoyed a short video introduction to La Casa’s new President & CEO Peter T. Rosario and a video tribute to La Casa’s departing long time Executive Director, Raymond Ocasio. The fundraiser also shared behind-the-scenes videos about three featured Burgers and Brew Week businesses: Blueprint Café, Four City Brewing Company, and The Yard.

When asked about the importance of supporting Black-owned businesses, Roger Apollon, Jr., Co-Founder of Four City Brewing Company, replied, “It’s a direct show of support for the cause.” Ayeshia Govan, Head Chef & Manager of Blueprint Café, responded, “There’s often a stigma attached to Black-owned businesses and we want to change that. We can be just as successful, have a quality product, which is what we have here.” Chief Envisionary at The Yard and Burger Walla Kai Campbell added, “We know that, historically, lending practices have not been in our favor, laws have not been in our favor, terrorism has not been in our favor, and cultural support has not been in our favor. If I’ve had to work that much harder to get to this place, I think that should drive you to support us that much more.”

According to the 2019 U.S. Census Annual Business Survey, just 2% of U.S. businesses that employ at least one person are Black-owned. Furthermore, results from the 2019 Survey of Consumer Finances (SCF) demonstrate that longstanding and substantial wealth disparities between families in different racial and ethnic groups have changed very little over the past five years; the typical White family has eight times the wealth of the typical Black family and five times the wealth of the typical Hispanic family.

 “La Casa de Don Pedro not only strives to empower our community and revitalize our neighborhoods by delivering comprehensive quality programs and services, but we are committed to helping Greater Newark’s BIPOC families and communities create wealth that can be shared with future generations. This is ultimately why we exist and what we strive to achieve,” said Peter T. Rosario, La Casa’s President & CEO.

In total, 12 Black-owned restaurants and breweries participated in Burgers and Brew Week. Two businesses donated a portion of the week’s sales to La Casa de Don Pedro. The complete list of businesses included: Four City Brewing Company (Orange), The Yard (Newark), Burger Walla (Newark), Blueprint Café (Newark), Bentleys (Newark), Urban Vegan (Newark), Montclair Brewery (Montclair), Resa Grill & Catering (Newark), The Light Rail Café (Jersey City), Montclair Diner (Montclair), Hackensack Brewing Co. (Hackensack), and Michezo (South Orange).

Four City Brewing Co-Founder Roger Apollon Jr. (left) being interviewed by La Casa’s Director of Program & Fund Development Carrie Puglisi.
Kai Campbell (left), Owner of The Yard, showing La Casa’s President & Ceo Peter T. Rosario (right) how to make the perfect burger.
Head Chef at Blueprint Cafe Ayeshia Govan is ready for her 15 seconds of fame.
La Casa supporter Grizel Ubarry (right) and her friend Sharnita are all smiles with Michezo owner Jason after trying their vegan burgers.
La Casa President & CEO Peter T. Rosario giving The Yard’s Oxtail Burger his ‘thumbs up’ seal of approval.
A couple of happy new customers at Four City Brewing Co.


The event’s free handcrafted videos are available below:


CONGRATULATIONS TO @GLECHARLES FOR WINNING THE #BURGERSANDBREWWEEK2021 SOCIAL MEDIA CHALLENGE!

And a special thanks to everyone else who posted!

Please be sure to follow @LaCasaNWK on social media for more great content!



The following Black-owned restaurants and breweries were profiled during Burgers and Brew Week 2021:


The Yard
55 Park Place
Military Park
Newark, NJ 07102
(973) 273-0033
www.theyardnewark.com

Four City Brewing Co.
55 S Essex Ave.
City of Orange, NJ 07050
973-640-1411
www.fourcitybrewing.com

Blueprint Cafe
369 Raymond Blvd.
Newark, NJ 07105
973-732-0421
www.blueprintcafelounge.com

Burger Walla
47 Halsey St.
Newark, NJ 07102
862-259-2552
www.thewalla.com


La Casa also encourages you to support our other participating Black-owned restaurants and breweries throughout the Greater Newark and surrounding areas:

Bentleys
71 Clay St.
Newark, NJ 07104
973-939-5215
www.bentleysnj.com

Urban Vegan
915 Broad St.
Retail 1
Newark, NJ 07102
973-733-0011
www.myurbanvegan.com

Montclair Brewery
101 Walnut St.
Montclair, NJ 07042
973-850-0541
www.montclairbrewery.com

Resa Grill & Catering
12 Lock St.
Newark, NJ 07103
862-237-7050
www.resagrill.com

Light Rail Cafe
237 Randolph Ave.
Jersey City, NJ 07304
201-434-9900
www.facebook.com/
LightRailCafe

Montclair Diner
613 Valley Rd.
Montclair, NJ 07043
973-746-0911
www.montclairdiner.com

Hackensack Brewing Co.
78 Johnson Ave.
Hackensack, NJ 07601
201-880-1768
www.hackensackbrewing.com

Michezo
329 Valley St.
South Orange, NJ 07079
908-989-3420
www.michezovegan.com


Thank you to Burgers & Brew Week Sponsors

Premier

Friend



Fall Equinox
Greater Newark LISC

LPL Financial

RWJBarnabas Health Clara Maass Medical Center & RWJBarnabas Health Newark Beth Israel Medical Center

Sunset

Bayshore Family of Companies

CTS Group Architecture/Planning, PA

Enrique Diloné

JW Pierson Co.

On-Site Technology

Dusk

Arcelio Aponte

Jossue Bonilla

Margaret Cammarieri

Dawn Gammon

Haydee Gonzalez Santana

Dr. Gayle Griffin

G. Ubarry, Inc.

RayZo Marketing

Richard Roper

Security On Point

Ivette Rosario