La Casa de Don Pedro’s New Logo Reveal

Newark, NJ — As our 50th Anniversary celebration comes to an end, we wanted to kick off the next 50 years and beyond with the unveiling of our brand new logo.

This new rendition features our original (and current) headquarters at 75 Park Avenue with the sun “shining” in the background, our name rising from the depths, and our ‘Pa’Lante’ arrows taking us onward and upward.

With a version in each of our 5 new color combinations representing the many cultures we serve as well as our new core values, there’s no shortage of vibrancy and symbolism in our new branding!

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